Strength is the predominating feature of those born under the sign of Taurus. With that strength, however, comes a firm-set nature which is difficult to change. The influence of Venus (this Sign's ruling Planet) makes for an emotional character, fraught with primitive urges, but one which can be sympathetic as well as strong-willed. Taurus natives tend to be won over through emotion rather than reason. Calm, reliable and patient, the the Taurus individual is sometimes accused of being boring and stubborn beyond belief, but those born under the jurisdiction of this Sign can withstand burdens which would knock less stable personalities totally off-balance.

Taurus subjects are opportunists, but have a tendency to accept whatever comes along instead of actively seeking it out. Such individuals absorb ideas and easily retain them, due in large part to the remarkable memory so often associated with persons ruled by this Sign. Being practical-minded, they plan ahead and usually carry their purposes through to the finish. However, by that time, those governed by Taurus are usually quite convinced that any ideas they may have borrowed were actually spawned exclusively from their own minds. The instinct of the Taurus nature is counter-balanced by an ability to acquire knowledge. Occasionally, these faculties are combined and occasionally, they operate independently. In either instance, the ensuing sense of understanding is not only deep but also long-lasting. Those born under the influence of this Sign are well-liked and make for the best of friends. Their generosity is genuine and when they acquire money, they are liberal with their wealth...particularly to those of whom they are fond. This is basically due to the Taurus appreciation of creature comforts. Such individuals seek the best, not only for themselves, but also in order to share with others. Taurus natives count among the Zodiac's most excellent hosts and hostesses. The taste of the Taurus personality, however, is often quite simple...games, outdoor sports and activities, or anything dramatic or artistic is apt to satisfy the Taurus subject far more than any luxury or ostentatious display.

Although money-conscious, Taurus individuals are far from mean. They also have a tendency to gravitate toward things of lasting beauty. Many people ruled by Taurus become expert and assiduous collectors of antiques...furniture and books, for example, but truly all things that craftsmen have created through the ages. Material objects are dearly loved by Taurus subjects, but not so much for their monetary value as for a certain patina of worth...a priceless lovableness which is evident in line, texture and color. In short, the eye of Taurus is always focused upon beauty for beauty's sake. To a Taurus native, his or her own interests will usually come first, but this individual will be big-hearted once such has been achieved, and may go "all out" for another any time the emotions become aroused. Although slow to take action, the Taurus nature, once stirred, is able to overcome almost any obstacle and opposition is likely to arouse the Taurus native to unreasonable fury, during which friendships and promises may easily be thrown to the wind.

Those born under the influence of Taurus should strive to be slow to anger and work to curb the stubborn and self-willed nature inherent in the character, which is often stirred by jealousy or prejudice. Taurus individuals should never make decisions when excited or when overly-sympathetic to the viewpoint of another. The honest opinions of this Sign are at their best when properly weighed. Due to the Taurus native being normally faithful and trustworthy, his or her own strength can sometimes become the chief weakness.

In business, the practical mind of Taurus is suited to constructive fields. Success is frequently found in all mechanical areas...engineering, building and contracting. The sustained efforts of Taurean subjects are well-suited to chemistry and research...some have became famous explorers. Often mathematically-minded, Taureans individuals are capable cashiers and accountants and in such areas, once the trustworthy nature of this Sign is recognized, he or she may rise to a high position in financial circles. Taurus natives make for good teachers, due to their natural sympathy, and their artistic ability usually leans toward the practical side...photography, design and landscape architects, for example. Those who fall under the jurisdiction of Taurus tend to work best when inspired by others, especially those whom they love. Capable of appreciating authority and working to set specifications, the Civil Service is also a good career choice for these natives. Dogged persistence is the particular mainstay of Taurus and such an individual will not be swayed from that upon which the heart is set.

Being both artistic and practical, no matter how powerful the Taurus imagination or artistic sense might be, such individuals will always have their feet firmly on the ground in a most reassuring way. The great Taurus pertinacity and fixity of purpose is often directed toward one goal..or should be...for such is the only manner in which these individuals can become successful. Although often mild and happy by nature, Taurus subjects are especially sensitive to slights or rebuffs but, even under such circumstances, is likely to be slow to anger. Nonetheless, potential enemies should take caution...once the Taurus ire has been roused, then this Sign can be unforgiving and extremely bitter. Taurus battles are almost always open ones since those who are governed by this Sign are virtually incapable of engaging in deceit or complicity.

The Taurus individual will never be driven, only coaxed or led gently by the nose...such is the key to successful Taurus behavior. It is unwise for these natives to quarrel or get drawn into bitter disputes because it will be at that point everything begins to go wrong. Those who fall under the jurisdiction of Taurus should cultivate the talent of listening or summing up carefully and judging through experience. Only then, if the advice is deemed to be fair and good, should this native appear to be safely led...even if the decision is secretly that of the Taurus individual in question. Subtlety will aid natives of Taurus more toward success than "bulldozing" and such subtle behavior should be carefully cultivated.

The secret fear of Taurus subjects is that they will be left wanting, or that they will be disturbed. This is the most reliable and faithful of Signs, being one of the builders of the world and capable of bringing long-term plans to a successful fruition.